How can businesses create & leverage communities around their products/services with the help of Social Media? I'm bringing you today an exciting live case study from the luxury watch industry. An example of an engaged worldwide community connected through - yes, a simple hashtag.
Check out this special video interview with Balázs Ferenczi, Content Marketing Manager of Chrono24, an online platform for watch sellers & buyers, and also the editor of the online Fratello Magazine. He shares with us not only the success story behind #SpeedyTuesday, but also how online communities can be taken back offline to connect fans in real life. From all over the world!
I'm very excited about this topic as I feel this is at the heart of Social Media Marketing today. #offlineisthenewblack ?! This is something I would recommend smart businesses to definitely leverage in a creative way as we move into a more and more digitalised world! Using social media to connect people. Create communities. Not only online, but back to basics, offline.
A big theme throughout Social Media Marketing World #SSMW19 this year, and the inspirational closing keynote of Mark Schaefer.
Tune in to the video or read the full interview below.
B!Social with Mari Smith, the world's top Facebook expert at Social Media Marketing World! Why do we need to look at global trends in Social Media Marketing? How is WeChat, a Chinese App massively impacting the evolution of Facebook? What's the future of the Facebook product family (including Messenger, Instagram, WhatsApp)?
Which direction are we heading, what's coming next? How can marketers adapt - quick - to stay ahead of the game? Check out the full interview here.
Notes from my imaginary LinkedIn Diary:
Excitement in the air. Looking forward to some special moments to share. It’s finally time. It’s time to meet the people behind their LinkedIn profiles.
On the occasion of World Social Media Day, let's connect, let's celebrate - globally, and also locally - here in Nelson, New Zealand! With #bsocialnelson, my aim is to bring the local community together and inspire each other on how we use social media in our businesses, and what we love about it. I would love you to join!
Hi, I'm Bea!