B!Social with Leilani
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A case study on how to use social media to work for you
Leilani's story:
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"I needed Bea to give me advice on how to use Social Media best to grow my business and my followers."
Leilani and me, we have known each other for some time, and we have just recently reconnected through our businesses. I remember how convinced and outspoken she was about how much she just hates social media and that it is definitely not for her. Who can relate? :) Social Media can be actually a scary and overwhelming territory, especially when you don't even know what you don't know. And Leilani - which is her chosen "artist name" btw for this story so we can have her privacy respected - has definitely & significantly changed her perspective over the past few weeks as she acquired that extra knowledge and instant hands-on experience... |
As she said about our meeting: "It helped me a lot to gain clarity." Let's see her story unfold!
The challenge:
When I asked Leilani what's the best way I can work with her, what does she need, she said:
"I actually need everything!" - This is a great one, isn't it?! Leilani was looking for some solid advice on how to use the platforms in the best way...
She had lots of questions that she wanted answered, like:
- How do I grow my followers?
- Can I invite my network to like my page?
- Is there anything to avoid at all costs?
"I sort of know what I'm doing but I don't. I caught myself feeling quite anxious because I don't know what I am doing."
Also, you might know very well how there are all the SHOULDS... What you should be doing, how you should be posting, how often you should be creating the content... So overwhelming...
"I don't know what I am doing but felt like I should be knowing it all."
So, we started addressing each topic one by one.
"I actually need everything!" - This is a great one, isn't it?! Leilani was looking for some solid advice on how to use the platforms in the best way...
She had lots of questions that she wanted answered, like:
- How do I grow my followers?
- Can I invite my network to like my page?
- Is there anything to avoid at all costs?
"I sort of know what I'm doing but I don't. I caught myself feeling quite anxious because I don't know what I am doing."
Also, you might know very well how there are all the SHOULDS... What you should be doing, how you should be posting, how often you should be creating the content... So overwhelming...
"I don't know what I am doing but felt like I should be knowing it all."
So, we started addressing each topic one by one.
The solution:
During our personalised session, Leilani had the opportunity to get a real time insight and guidance on how Facebook really works, and how to start making it work best for her. We worked together as the space was held and she received support to explore the different scenarios in a secure and fun way. And most importantly, she got to tune in to what really fitted her.
"I loved the holistic approach - it's not just about the Social Media stuff, it's what goes on in my life that translates into how I show up on Social Media."
During our personalised session, Leilani had the opportunity to get a real time insight and guidance on how Facebook really works, and how to start making it work best for her. We worked together as the space was held and she received support to explore the different scenarios in a secure and fun way. And most importantly, she got to tune in to what really fitted her.
"I loved the holistic approach - it's not just about the Social Media stuff, it's what goes on in my life that translates into how I show up on Social Media."
The outcome:
"I am feeling more clear on how I am going to use Social Media for my business. I am also letting go of the "shoulds" and I am concentrating on what feels right for me.
It felt good to be supported with that by you, Bea. I learnt how I can create content easily for my target audience which was very helpful to me."
What Leilani really liked about the program:
It felt good to be supported with that by you, Bea. I learnt how I can create content easily for my target audience which was very helpful to me."
What Leilani really liked about the program:
- "improving visibility;
- knowing what to post and why;
- using Social Media to work for me, I am not working for Social Media;
- trust my instincts and my journey and always linking all the content from all platforms to come meet at the hub (which in my case is my website)."
"I recommend Bea's services to anyone that needs to figure out why they are using Social Media and how they can use it to work for their business and at their own terms."
What were the limiting beliefs Leilani overcame by completing the program?
"It actually turned out I am doing OK, I am just doing it the way it feels right for me. Bea previously helped me overcome some big visibility blocks which definitely helped me to just go for it and post to my heart's desires."
Leilani's Top Tip and Recommendation:
"In order to post content you have to identify your target audience. And it really isn't as hard as it sounds."
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Thank you Leilani for sharing your story!
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More case studies
Thank you Leilani for sharing your story!
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More case studies
