Facebook & Instagram Advertising WORKSHOP
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Learn how to create successful advertising campaigns and reach your customers!
This workshop is now available as a 1:1 course. -> You can book it in person in Nelson, or do it online with me, location is not a problem. :)
▶︎Would you like to advertise efficiently on Facebook/ Instagram but not quite sure where to start? Especially when everyone is moving online?
▶︎Keen to learn how to reach your existing and new customers, get new leads?
▶︎Maybe hear top tips on how to decide on your budget?
▶︎And the DO's and DON'Ts before you even start spending your money?
▶︎Last but not least, optimise for best results through the Ads and Business Manager?
START HERE!
We've got you covered!
We are excited to bring you this intensive, hands-on workshop so you can walk away with a clear understanding on how ads on social media work.
You will get ready to use tips and tricks to design your own advertising campaigns, plan ahead and use social media as a tool to take your business/ organisation to another level.
You will get ready to use tips and tricks to design your own advertising campaigns, plan ahead and use social media as a tool to take your business/ organisation to another level.
Facebook and Instagram are becoming a pay to play platform. Reaching your audience is more challenging than ever. Up your skills to stay on top of the game!
What will you learn?
The workshop will cover all the crucial information on how to use social media to advertise and promote your business in the most efficient way.
By the end of the training, you will have a solid understanding on how Facebook's built-in advertising platform works and what's the best way to target and reach your customers, including on Instagram.
* We will focus on Facebook and Instagram.
We will cover:
We will cover:
- why you need to have a plan & strategy when advertising
- the main difference between boosting/promoting a post and creating a campaign
- how to use the Business Manager to run ads for Facebook & Instagram
- the two biggest mistakes to avoid before setting up your account
- the various advertising options that best suit your business
- best kept secrets to maximise organic reach with the help of paid reach
- an intro into remarketing through Facebook and setting up the Pixel
- the importance of Custom Audiences and Lookalike Audiences
- the most important tricks how to use Facebook together with Instagram advertising
- best practices to create engaging ads that will speak to your audience
- new trends & creative solutions in advertising
In addition:
- Every participant will receive a summary that covers the most important points to make your learning process easier.
- An amazing opportunity to network & cooperate with other like minded businesses, share best practices and form new partnerships, in a supportive, friendly AND fun environment. (For Group Workshops)
Bonus
* Each business/organisation/participant will get a chance to be featured in an intro post on our social media platforms. Great for visibility!
Some instant takeaways
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Is this Workshop for you?
YES, if you:
- are a business owner/ marketing/ sales professional who is looking to learn how to leverage advertising on social media for your business/ organisation.
- want to learn how to use Facebook & Instagram to promote your business, reach more customers and get leads.
- already have a business Facebook and Instagram Page set up and you are confidently using the main platforms at a basic level.
- are looking to learn about advertising techniques that will save you time, money and bring you results.
- want valuable tips you can implement straight away without spending hours researching on your own, in a fun and supportive environment.
Meet the B at B!Social
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A professional diplomat by training, Bea Pole-Bokor has been branding and promoting a country at top level on the international scene before going digital and establishing B!Social.
Today, as a digital diplomat, she helps businesses raise their profile, share their stories and promote their brands through Social Media. As Finalist as Best Social Media Educator at the Social Media Marketing Awards for Australia & New Zealand, Bea has inspired a multitude of local & global businesses to understand and leverage the ever-changing world of social media. She hosts regular workshops, has been an energetic speaker at various events, including the Social Media Conference and Social Media Forum New Zealand.
All her courses are 100% recommended by previous participants. |
B!Inspired to B!SocialCheck out some behind the scenes from our last Social Media course and see the participants in action.
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The Schedule
Module #1: B!Basic
Learn about the fundamentals of Facebook & Instagram advertising and align it with your Social Media Strategy. We will work in groups and set up your Ads Manager.
Understand the key differences between boosting/promoting a post and using the Ads/ Business Manager.
Understand the key differences between boosting/promoting a post and using the Ads/ Business Manager.
Module #2: B!Ads
Dive deep into the Ads Manager and learn about the different advertising options that best suit your business/ organisation. Understand why it's quintessential to get your organic content right before you move into advertising.
Module #3: B!Remarketing
We will go through some examples on how to leverage retargeting so you can reach the right audience by using Facebook Pixel.
Module #4: B!Next
In this final session, we will gather the take aways, have a final Q&A, and brainstorm about the next steps so you can put all your learning into action.
Each participant will receive a certificate upon completing the course.
Each participant will receive a certificate upon completing the course.
Testimonials |
As not only a small business owner but one that is new, EmbroidMe Nelson keeps me busy so when I attend a course I have high expectations. My expectations were exceeded and the Workshop really delivered. I attended a social media workshop conducted by Bea. I loved it! She is extremely knowledgeable in the area and immediately gave value when the workshop started. Bea's workshop was informative and very useful. If you are a small business wanting to make the most of Social Media this is well worth your time! A great workshop to get clarity around the difference between Boost and creating a new ad & maximising your audiences. |
I attended a social media advertising workshop run by Bea. We were a mixed bunch of business owners and marketing people with variable prior Facebook advertising knowledge. 
I attended a Social Media Advertising workshop run by Bea. This workshop was based around Facebook (and Instagram) which was super valuable and informative. Bea is an exceptional teacher and expert on social media. Her workshops are always sold out. Not only does she provide up to date info and advice, but she always follows up with more info and support between classes to keep us on track. She really wants to help us be the best.Thanks Bea for bringing your enthusiasm and expertise to Nelson. |
My primary motivation to enrol for the workshop was to maximise use of money effectively to market business. My biggest takeaway: using Facebook Pixel to remarket and track the effectiveness of ads. Thanks so much for these great workshops! Learnt heaps. Totally awesome. Thanks so much for being in this space. I love the workshop on Facebook advertising. As a charity learning how to effectively reach our audience and increase of conversion rates is invaluable. I learnt very useful tools that can be used in many ways on facebook so thank you so much Bea! The presentation was excellent - couldn't fault it. Bea you are wonderful at explaining, have the perfect personality which is warm and engaging. The practical "how to" information was so good." "My biggest takeaway was to be more professional and strategic in my use of Facebook and Instagram. It was useful because Bea's expert guidance through the intricacies of Ads Manager was superb." |
Terms and Conditions:
- For this workshop, all participants must have a Facebook & Instagram account set up and be able to use the platforms confidently. Please bring your own laptops. You need to have your passwords ready to log in - please check in advance.
- All participants must pay for the workshop prior to attending.
- The workshop’s fee is non-refundable.
- We reserve the right to cancel or postpone the event if required, in this case participants will be notified. The workshop is subject to a minimum number of attendees.
- Participants give permission to photograph or record their image/voice at any time during the workshop for use in marketing materials. Please let us know in advance if you wouldn't like to be recorded so we can accommodate your request.
- Feedback, takeaways may be used as testimonials.
- Participants agree to receive information by email from B!Social, including future business activities and events.
Copyright:
All rights reserved. No part of this website and workshop may be reproduced in any form or by any means, electronic or mechanical, including photocopying, recording or by any information or retrieval, without prior permission in writing from the publisher, Bea Pole-Bokor. I reserve the right to reject any order for any reason whatsoever and without explanation.
Disclaimer:
Participating in this workshop doesn’t guarantee success with your social media marketing. Your results may vary. The goal of the organiser with the content of this workshop is to serve as a general overview of matters of interest and is not intended to be comprehensive, nor does it constitute financial (or other advice) in any way. This course is prepared in good faith and it's a compilation of one person’s ideas, concepts, ideologies, philosophies and opinions. You should carry out your own research and/or seek your own professional advice before acting or relying on any of the information displayed and shared in this workshop. The organiser, and its related entities will not be liable for any loss or damage (financial or otherwise) that may arise out of your improper use of, or reliance on, the content of this workshop. You accept sole responsibility for the outcomes if you choose to adopt and/or use the ideas, concepts, ideologies, philosophies and opinions within the content of this workshop.
