Facebook Advertising WORKSHOP
New course coming soon! Register your interest here.
Learn how to create successful advertising campaigns and reach your customers in the most efficient way.
▶︎Have you been thinking about advertising on Facebook but not quite sure where to start?
▶︎Have you noticed a serious decline in your organic reach and would love to do something about it?
Quick! And right now?!
▶︎Facebook has detailed targeting options, so you've heard, but you have no idea how to use it best for your business?
▶︎Oh, and you have tried boosting posts but not quite sure about the results...
▶︎Actually, not even sure what other options you have?
No worries, we've got you covered!
We are excited to bring you this intensive, hands-on workshop that will definitely help you tap into the world of advertising and social selling.
Facebook is becoming a pay to play platform. Reaching your audience is more challenging than ever. Why not stay on top of the game?
Walk away with a clear understanding on how Facebook ads work, and how you can use the platform's built in advertising options best to grow your business.
In addition, share your experience and challenges with a great group of like minded people. Learn, network and see how you can cooperate & become business partners in the future.
The workshop will focus on Facebook, however, if you have an Instagram account linked to your business, you will learn about some additional tips that will compliment your advertising strategy.
In cooperation with the Nelson Tasman Business Trust.
Facebook is becoming a pay to play platform. Reaching your audience is more challenging than ever. Why not stay on top of the game?
Walk away with a clear understanding on how Facebook ads work, and how you can use the platform's built in advertising options best to grow your business.
In addition, share your experience and challenges with a great group of like minded people. Learn, network and see how you can cooperate & become business partners in the future.
The workshop will focus on Facebook, however, if you have an Instagram account linked to your business, you will learn about some additional tips that will compliment your advertising strategy.
In cooperation with the Nelson Tasman Business Trust.
Thank you so much for giving us more understanding and courage to use Facebook for advertising. Thank you! Lots to learn & fun. |
Many thanks for sharing your knowledge & enthusiasm for social media. Thank you so much! So informative, and a great bunch of people. |
Thank you! Lots of great ideas and motivation from these sessions. Thanks so much for these great workshops! Learnt heaps. |
Is this Workshop for you?
YES, if:
- You are a business owner/ marketing/ sales professional who is looking to learn about the potential of advertising on social media.
- You already have a business Facebook Page set up and you are confidently using the main platforms at a basic level.
- You want valuable tips you can implement straight away without spending hours researching on your own, in a fun and supportive environment.
FOR THIS COURSE YOU NEED TO:
- Have a Facebook Page set up.
- Have your Facebook password to access your profile.
- Bring your laptop. (Phones and iPads have limited options, please bring a laptop.)
Check out the behind the scenes from our last course!▶︎▷▶︎ A fun day with lots of tips & learning! Are you ready to be part of the team? |
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What will you learn?
The workshop will cover all the crucial information on how to use social media to advertise and promote your business in the most efficient way.
By the end of the training, you will have a solid understanding on how Facebook's built-in advertising platform works and what's the best way to target and reach your customers.
You will get ready to use tips and tricks to design your own advertising campaigns and use social media as a tool to take your business to another level.
We will cover:
- the main difference between boosting a post and creating a campaign
- how to use the Facebook Ads Manager
- the two biggest mistakes to avoid before setting up your account
- the various advertising options that best suit your business
- how to create Custom Audiences and Lookalike Audiences
- best kept secrets to maximise organic reach with the help of paid reach
- remarketing through Facebook
- the importance of Facebook Pixel and how to use it
- the most important tricks how to use Facebook together with Instagram advertising
- best practices to create engaging ads that will speak to your audience
- creative solutions in advertising
In addition:
- Every participant will receive a summary that covers the most important points to make your learning process easier.
- An amazing opportunity to network & cooperate with other like minded businesses, share best practices and form new partnerships, in a supportive, fun & friendly environment.
Bonus
* Each business will get a chance to get free visibility and be featured on our social media platforms.
* You'll hear about the newest changes in algorithms, the new regulations to keep up with. You will also get some key takeaways related to the future of advertising from Social Media Marketing World, the biggest annual social media conference in the world.
Date and Timing - NEW DATES COMING SOON!
Saturday, 26 May 2018
10:00 - 11:30 Module #1: B!Basic
Learn about the fundamentals of Facebook advertising and align it with your social media strategy. We will work in groups and set up your Ads Manager. We will also set up/revise your Billing info.
Understand the key differences between boosting a post and using the Ads Manager.
Understand the key differences between boosting a post and using the Ads Manager.
11:30 - 11:45 Coffee Break
11:45 - 1.00 Module #2: B!Ads
Dive deep into the Ads Manager and learn about the different advertising options that best suit your business. Understand why it's quintessential to get your organic content right before you move into advertising.
- Define your marketing objectives and plan your campaign.
- Learn how to choose your target audience, set your budget and the duration of your campaign.
- Learn how to select the best placement for your ads.
- Find the best visual format for your ad.
- Get the 5 most important points right when creating your ad.
- Learn about A/B testing.
- Get clear on how you can use your advertising budget wisely.
1:00 - 2:00 Lunch Break (lunch is not included)
2:00 - 3:00 Module #3: B!Remarketing
We will go through some examples on how to leverage the remarketing and retargeting options on Facebook so you can reach the right audience. You will get familiar with Facebook Pixel - you will learn how to install it and use it for your business.
3:00 - 4:00 Module #4: B!Next
In this final session, we will gather the take aways, have a final Q&A, and brainstorm about the next steps so you can put all your learning into action.
Each participant will receive a certificate upon completing the course.
Each participant will receive a certificate upon completing the course.
Hear what others loved about the previous course. |
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About Bea at B!Social
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A professional diplomat by training, Bea Pole-Bokor has been branding and promoting a country at top level on the international scene before going digital and establishing her Social Media Agency, B!Social. Today, as a digital diplomat, she helps businesses in New Zealand make a difference by sharing their stories and promoting their brands through social media. |
Having worked at UNESCO Headquarters in Paris, as well as with marketing giant L’Oréal, she brings a wide variety of skills, a strategic thinking and an eye for creativity & tech to the digital sphere.
With over 10 years of experience in communication and content creation, backed by a strong understanding of social media and digital marketing, she is now on a mission to share her passion about all things social and help the Nelson-Tasman region & your business grow.
Bea is also a member of the Organising Committee of the Social Media Conference New Zealand 2018.
With over 10 years of experience in communication and content creation, backed by a strong understanding of social media and digital marketing, she is now on a mission to share her passion about all things social and help the Nelson-Tasman region & your business grow.
Bea is also a member of the Organising Committee of the Social Media Conference New Zealand 2018.
Terms and Conditions:
- For this workshop, all participants must have a personal Facebook profile set up and be able to use the platform confidently. You need to have your password ready to log in.
- All participants must pay for the workshop prior to attending.
- The workshop’s fee is non-refundable.
- We reserve the right to cancel or postpone the event if required, in this case participants will be notified. The workshop is subject to a minimum number of attendees.
- Participants give permission to photograph or record their image at any time during the workshop for use in marketing materials. Please let us know in advance if you wouldn't like to be recorded so we can accommodate your request.
- Feedback submitted will be used as testimonials.
- Participants agree to receive information by email from NTBT & B!Social on future business activities and events.
