How can businesses create & leverage communities around their products/services with the help of Social Media? I'm bringing you today an exciting live case study from the luxury watch industry. An example of an engaged worldwide community connected through - yes, a simple hashtag.
Check out this special video interview with Balázs Ferenczi, Content Marketing Manager of Chrono24, an online platform for watch sellers & buyers, and also the editor of the online Fratello Magazine. He shares with us not only the success story behind #SpeedyTuesday, but also how online communities can be taken back offline to connect fans in real life. From all over the world!
I'm very excited about this topic as I feel this is at the heart of Social Media Marketing today. #offlineisthenewblack ?! This is something I would recommend smart businesses to definitely leverage in a creative way as we move into a more and more digitalised world! Using social media to connect people. Create communities. Not only online, but back to basics, offline.
A big theme throughout Social Media Marketing World #SSMW19 this year, and the inspirational closing keynote of Mark Schaefer.
Tune in to the video or read the full interview below.
Notes from my imaginary LinkedIn Diary:
Excitement in the air. Looking forward to some special moments to share. It’s finally time. It’s time to meet the people behind their LinkedIn profiles.
Hear some top tips on what works best for others and why local businesses find value in using social media for their own business! Join us as we celebrate World Social Media Day and connect global to local. B!Social from Nelson, New Zealand!
On the occasion of World Social Media Day, let's connect, let's celebrate - globally, and also locally - here in Nelson, New Zealand! With #bsocialnelson, my aim is to bring the local community together and inspire each other on how we use social media in our businesses, and what we love about it. I would love you to join!
Hi, I'm Bea!