Category: Power Of Social Media - B!Social

What's on the Social Horizon for 2020?

12/23/2019

I thought I'll surprise my subscribers with something special this year. No, it wasn't a last minute Xmas promo, where you get a 99% discount and buy my services for double than usual :) And I wanted a bit more than just a nice Xmas message to check out before I thank them all for being part of the B!Social adventures all year.

It's some topics that I thought they might find interesting, and that are close to my heart. And topics that got most of my followers votes on Social Media that they wanted to hear about.

I've been getting some great feedback. So I decided to publish it. Hope you will enjoy it and find it useful!

Spring has sprung as we celebrate 2 years of B!Social

10/15/2019

How time flies! Yes, spring has sprung, and I have to admit I have no idea where did the last month go! I can't believe we celebrated 2 years in business & the 2nd Anniversary of launching B!Social, from Nelson to the world! :)

Here are some exciting updates on what happened in the past few weeks in the B!Social universe.

Event highlights:

Strategic tips & 3 local success stories how to use Social Media for business at BizNet
Meet the fantastic LinkedIn Team - WOW, and this was our 15th Social Media Workshop!
Podcast interview from the carseat, connecting Nelson, New Zealand and Madison, USA thanks to Social Media
B!Social at the 1st Spanish & Latin American Film Festival and the Maori Language Week - as a language aficionado and an avid believer in lifelong learning, just couldn't miss these two events. Were you there?
Going green? I am exploring the opportunity how to start measuring my carbon footprint and do something about it as a business. You can do it, too.

And, proud to introduce a new feature on the blog: The B!Social Hall of Fame :)

Thank you to all the amazing people & my lovely clients for joining me on the journey! :) Here are all the details, read on!

It's time to #bsocialnow :)

Time to B!Linked - Highlights from our LinkedIn Workshop in Nelson

9/20/2019

Click on the image to play video.

Alongside the strategic consultations & trainings I do with clients, workshops are definitely one big pillar of the services I offer at B!Social. During the past 2 years, I enjoyed developing & fine tuning a method and a set of signature courses that deliver practical, hands-on learning by doing, at the same time providing a great social experience, too.

Here is to the Team B!Linked at our last LinkedIn Workshop, that happened to be a special number for this special month. This was our 15th Workshop!

Check out how this group started to raise their profile and grow their business/ organisation with the help of this exponentially growing, also still very underused social media platform, and putting things into action instantly.

It's the time to #bsocialnow !

How can Local Businesses use Social Media Marketing to Grow? 3 Inspiring Case Studies from Nelson-Tasman

9/10/2019

A total full house with businesses from Nelson-Tasman at the BizNet! Time to #bsocialnow :)

Wow, what a fantastic evening! It was an honour to be back to present for the second time with the Nelson Tasman Business Trust and share some of my top tips on how to raise a business profile to grow, get strategic and hopefully enjoy the process, too! ☺️ O

Of course, with the help of Social Media.

I highlighted the importance of a solid social media strategy and I invited 3 local business owners who started implementing what they learned at the B!Social Workshops and got some great results from it. They joined me on stage to present their absolutely inspiring local case studies.

B!Social in Sydney - Awards Night and the Journey that lead to it

8/23/2019

Last week was big for me. I flew over to Sydney to receive my Finalist Certificates for the Social Media Marketing Awards Australia & New Zealand, the industry's biggest award in our region.

I was voted into the TOP 5 by a select group of international judges, in 2 categories:

Social Media Educator of the Year - the only one from New Zealand, and
Best Emerging Social Media Marketer of the Year.

The past few days have been quite intense, with of course, the Gala Ceremony being the highlight of last week! I am feeling a tremendous amount of excitement, honour and pride to be a finalist. Also, receiving lots of valuable feedback from my colleagues gave me an awesome boost and professional reassurance to keep continuing what I do in this space.

And then, when I arrived back home, a sense of tiredness rushed through me. It’s like, you know, when you are on a road trip, it’s amazing, you gain lots of new experiences, and then finally you arrive, ready to take a break, pause, and just contemplate on the memories while you look back on your trip. Now that’s what happened to me.

So I took a few days to reflect, look back, evaluate, and of course treasure the moments, the journey. The B!Social journey that started almost 2 years ago, right here, in Nelson, New Zealand. Born out of a new challenge, and with it, a complete new me was born.

Thank you to each and every one of you who have been following, were/ or are part of this journey.

Here are some of my favourite highlight moments of the Social Media Marketing Awards Gala Dinner. Thank you Social Media Marketing Institute, I will never forget! I am now back, full of new energies, inspiration, and lots of valuable new knowledge to share.

And if you are curious to hear how the B!Social journey started, just keep reading :)

Creating & Leveraging Communities linked to a Business through Social Media

4/11/2019

How can businesses create & leverage communities around their products/services with the help of Social Media? I'm bringing you today an exciting live case study from the luxury watch industry. An example of an engaged worldwide community connected through - yes, a simple hashtag.

Check out this special video interview with Balázs Ferenczi, Content Marketing Manager of Chrono24, an online platform for watch sellers & buyers, and also the editor of the online Fratello Magazine. He shares with us not only the success story behind #SpeedyTuesday, but also how online communities can be taken back offline to connect fans in real life. From all over the world!

I'm very excited about this topic as I feel this is at the heart of Social Media Marketing today. #offlineisthenewblack ?! This is something I would recommend smart businesses to definitely leverage in a creative way as we move into a more and more digitalised world! Using social media to connect people. Create communities. Not only online, but back to basics, offline.

A big theme throughout Social Media Marketing World #SSMW19 this year, and the inspirational closing keynote of Mark Schaefer.

Tune in to the video or read the full interview below.

The Future of Facebook and Global Perspectives with Mari Smith

3/29/2019

B!Social with Mari Smith, the world's top Facebook expert at Social Media Marketing World! Why do we need to look at global trends in Social Media Marketing? How is WeChat, a Chinese App massively impacting the evolution of Facebook? What's the future of the Facebook product family (including Messenger, Instagram, WhatsApp)?

Which direction are we heading, what's coming next? How can marketers adapt - quick - to stay ahead of the game? Check out the full interview here.

LinkedIn - Connecting Local & Global

10/16/2018

Notes from my imaginary LinkedIn Diary:

Excitement in the air. Looking forward to some special moments to share. It’s finally time. It’s time to meet the people behind their LinkedIn profiles.

It's time to connect. To take our online connections offline, face-to-face. To meet real people, in the real world. Meet the locals, meet old friends, and make some new. Talk business, talk LinkedIn best practices, talk life. Beyond job titles, beyond business cards. Just us, humans. Because each of us has a story to tell.

It's time to cooperate, to support local, to inspire each other. To think - what could our common future be like? How can we make things happen? Together?

And it's time. For fun. Laughs. Team spirit. New memories, and moments to share.

People crave authentic human connections, more than ever. Don't they? Do they? Do we?

15 Social Media tips & inspiration from local businesses

6/30/2018

Hear some top tips on what works best for others and why local businesses find value in using social media for their own business! Join us as we celebrate World Social Media Day and connect global to local. B!Social from Nelson, New Zealand!

#bsocialnelson - Let's celebrate each other & World Social Media Day

6/16/2018

On the occasion of World Social Media Day, let's connect, let's celebrate - globally, and also locally - here in Nelson, New Zealand! With #bsocialnelson, my aim is to bring the local community together and inspire each other on how we use social media in our businesses, and what we love about it. I would love you to join!