Local Case Studies for Social Media Marketing in Nelson

How can Local Businesses use Social Media Marketing to Grow? 3 Inspiring Case Studies from Nelson-Tasman

9/10/2019

A total full house with businesses from Nelson-Tasman at the BizNet! Time to #bsocialnow :)

Wow, what a fantastic evening! It was an honour to be back to present for the second time with the Nelson Tasman Business Trust and share some of my top tips on how to raise a business profile to grow, get strategic and hopefully enjoy the process, too! ☺️ O

Of course, with the help of Social Media.

I highlighted the importance of a solid social media strategy and I invited 3 local business owners who started implementing what they learned at the B!Social Workshops and got some great results from it. They joined me on stage to present their absolutely inspiring local case studies.

Facebook, Instagram, LinkedIn - platforms that have a huge potential to leverage for marketing. We looked at how they can add value to growing a business.

Without a strategy though, it is very easy to loose focus. Having a solid Social Media Strategy is key to achieving results and stay on track. Most of my clients however don't have one in place and never thought how important it is to have one.

Do you have one in place? If not, or if you'd like to refine it, the best way to start is to answer 3 key questions that you can use as a base for your own strategy:

WHY? Why do you want to use Social Media for your Business?

Why do you want to use Social Media for your Business?

WHO? Who is your target audience?

Who is your target audience? Your ideal customers? You can't be for everybody...

WHAT? What content will resonate with them?

What kind of content will resonate with your audience and help you reach your goals?

Once you've got this, the next step is: tune in to which platform resonates with you. Where do you like to spend time? Which platform do you enjoy?

Posting, creating content, engaging on Social Media, yes, it all requires time. So why not spend your time where it will not feel like a task that you keep putting off, but rather enjoy?

Go where you feel alive!

Social Media Marketing from another perspective. Put yourself first so you can give best.

And the long awaited case studies. 3 local business owners. All previous participants at our workshops. All implementing tips that helped raise their profile and grow their business. Tips and a strategy that lead to some real good results to get their business visible and in front of their target audience.

Michael Gilbert and Linda-Roxy Simpson, the Owners of Scan4U

Our first guest speakers, Michael & Roxy sharing their success story - how can social media be used to raise the profile of their brand new photo scanning business Scan4U and drive quality traffic to their new website!

Well done Team ! All the best of luck as you help your clients save and back up their most precious photo memories and transform them into digital scans.?

Patricia Anderson, the Owner of Flaxmore Vineyards

Patricia sharing her tips on the Love me - Trust me - Buy from me process and how it works in practice for her family business, Flaxmore Vineyards.

Patricia Anderson, the Owner of Flaxmore Vineyards

It all starts with the Love me process. And Patricia demonstrated this live. One of the extra special moments of the evening was when we got to savour the Flaxmore wines. What a treat! My favourite got to be the Pinot Gris.

Felicity Yates, the Owner of Ms Fizzberry and Flossie Balloons and Entertainement

Felicity sharing how she is getting over her challenges, making social media work for her business, Ms Fizzberry and Flossie Balloons and Entertainment.

She also talked about how she is using the Facebook Business Manager to manage the different accounts when advertising as she has several businesses.

Well done Flossie for bringing your wisdom, sincerity & smiles to us all, so proud to see you grow! Thanks for sharing your story! And how lucky those kids will be when you appear on the next special birthday or event to bring more smiles into their lives!

Explore how can you put things into practice and make Social Media Marketing work best for your business! We have the exact same workshops coming up soon that the 3 business owners above attended.

It might be the right time for you and your business to join us and #bsocialnow :)

Full house at the BizNet. I feel so grateful to be able to support my local business community.

Proud to say, too, that as a result of this evening & thanks to Patricia, a new hashtag was born: #buylocalnelson to encourage supporting our local businesses and finding local products to enjoy! Feel free to use it & spread the word.

And now, here are some of our favourite moments together:

What a great local business community!

Enjoying our time together, meeting new people, catching up with each other!

B!Social at the BizNet.

An extra tip for this awesome team - how to snap a good selfie - make sure to look in the camera, not at your finger while taking the picture.

It's always great to share some ideas, getting new perspectives.

Enjoyed chatting to you all and congratulations to Richard from Compass South on winning the business card draw with the Nelson Tasman Business Trust! Looking forward to seeing you at another BizNet event!

Manager of the Nelson Tasman Business Trust, Sarah Holmes and Lisa McRae-Price doing a great job bringing the local businesses together.

A big thanks to all of you who came, participated and brought those really smart questions! Sarah Holmes and Lisa McRae-Price, thanks for the wonderful organisation! You are doing such a great job at supporting the local businesses. Nelson Tasman is lucky to have you both!

Also, a special shout out to Sandra Johnson, Donna Wells, Jess McKay, Sally Rees, Laura Loghry and Anne-Marie Richards for posting some of these lovely photos that I reshared of our time together, here in this blog.

Yes, a special day it was. This day, exactly 2 years ago, I posted my 1st official Facebook post.

And... Yes, also time to give back!

On this special date, I decided to honour someone from the audience and surprise them with a complimentary ticket to my upcoming workshop. Proud to say that the lucky winner got to be an inspiring new charity, the Aroha Discovery School that I am super proud to support.

Here is the moment when we announced the winner, with the winning photo. :)

I trust you will be inspired by some new ideas & will be ready to put some new learnings or takeaways into practice after attending this event, or maybe even after reading this blog post.

If you need any help or not sure how and where to start, please get in touch! :)

About Bea Pole-Bokor

A professional diplomat by training, Bea has been successfully branding and promoting a country at top level on the international scene before going digital and establishing B!Social.

Today, as a digital diplomat, she helps businesses raise their profile, share their stories & promote their brand through Social Media.

Bea has been an energetic speaker and presenter at business and networking events, mentor meetings, conferences, including the Industry's biggest, the Social Media Conference New Zealand 2019.

She was recently voted as Finalist for the Social Media Marketing Awards for Australia & New Zealand as Best Social Media Educator and Emerging Social Media Marketer of the year.

More about B!Social here.