What does being social mean? An important question to ask ourselves, especially when it comes to social interactions, and relating with people.
This, of course includes social networking. It also includes using the social media platforms as a tool to connect, build and nurture relationships with others. For business, and of course, not only for business.
Welcome to the newest edition of * B!Social * B!True * B!You *!
People are social. Being social with each other is big part of doing business. Whether it is establishing contact, making a proposal, closing a deal, commenting on someone's post, or referring someone - people do business with people. What do you think?
When being social works out in a way that is equally satisfying for both parties, there's a match. There is business. There is a connection.
Ohhh, but what is connection? What does connection mean, and how does it look, sound and feel like? How will two people interact with each other? This will be different for everyone.
It will be based on a mixture of things we learn through life, behavioural, social, economic patterns we integrate from our surroundings, from our families, sometimes going back as far as generations, and mental, physical, spiritual and emotional experiences that shape us during our life journeys.
Eric Berne has a wonderful book about this topic on social interactions - what games people play, and how it defines every single relationship, basically all the time. It's called "Games People Play", it was a game-changer to read, I highly recommend it. :)
I find it fascinating to dig into these patterns.
How are we being social? What games we play? What experiences shape us when it comes to relating to others.
So how does being social look and feel like for you? What happens when you become curios about it? What happens when you understand it? How will it help you so you can understand how you attract your relationships? Be it for business purposes, on your social media platforms where you promote your business and wanting to attract clients, or be it any part of your life, really.
To be social with others, and see how you do it, it might be a good idea to look deeper, and see how are you being social not only with others, but with yourself, too.
When I launched B!Social, I saw that there are so many opportunities for people to understand better how social media works.
Social media is social. It is in it's name. It's primary purpose is to connect people. On a deeper level, not just by clicking the "connect" or "follow" buttons.
Of course there are now so many ways and purposes to use the social media platforms for business, marketing, communication, sales. The promises for ROI (return on investment) are often dreamy, filtered and sound promising. "You should be on social media and promote your business, run ads, sell sell sell and you will get discovered."
What people don't realise is that getting a sales often takes longer time than just putting up a post.
What people often also don't realise is that building a community around a business doesn't equal building a following and a network. Happy, returning clients who love what you offer and refer you don't usually happen instantly and automatically as you push a button.
When I started I saw a gap in how businesses approached this whole topic. The more and more I spent with my clients, I realised how this aspect is so overlooked, not thought of, not even considered. One of the most important aspects of the whole social media marketing and presence thing, I believe.
No surprise, all my trainings and programs focus on the social element. How to B!Social with others, and recently even more, being social with ourselves.
But what does that mean? Why is that even important? Does being a conscious marketer, entrepreneur, business professional help?
Let's find out! :)
I recorded this video for some inspiration. I hope you enjoy it.
If you'd rather read, you can also keep reading below.
For me, being social means connecting. It's really about connection, building relationships with others, nurturing those connections and relationships with others, enjoying each other's company, and really having a good time together. What feels good!
Being social also means feeling good in my own company.
Being social with myself, nurturing that relationship with myself. Enjoying my time with myself and in myself.
If I connect and enjoy my own company, I can enjoy other people's company so much more, too.
If I get to know and understand myself, I can be so much more conscious in the way how I operate when doing business. I then can better understand what works, for me, for others, so we can all enjoy each other's presence.
This is fundamental when building a social media presence, a business presence, or any kind of presence. Literally, when it comes to any kind of relating with people in life.
I'm committed to bringing this element to the forefront because I believe it will make our lives and the world a much better place to live in.
So that's what being social means for me.
What does it mean for you?
Hi, I'm Bea!